Digital signage is one of the fastest growing segments of the information and video display industry. It is a form
of advertising or information display in which content and messages displayed on an electronic screen, or digital
sign, can be changed without modification to the physical sign, typically with the goal of delivering targeted
messages to specific locations at specific times. Whether it's a single screen in a lobby of a business promoting
their offerings, high school entrance listing the upcoming events/sports, a bank lobby providing information about
their services, a restaurant entertaining you while you wait in line or an airport terminal with 60 different
plasma screens displaying departure and arrival times� it's all digital signage.
Digital signage offers superior return on investment compared to traditional printed signs. Digital signs may be
scrolling message boards, LCD or plasma panels, electronic billboards, projection screens, or other emerging
display types that can be controlled electronically using a computer or other devices, allowing individuals or
groups to remotely change and control their content via the Internet. The content displayed on digital signage
screens can range from simple text and still images to full-motion video, with or without audio.
Digital signage is easy to use, flexible, dynamic and timely. The message is often:
- Scheduling Information
- Upcoming Events
- Advertisement
- Brand Reinforcement
- Community Bulletin Board
- Product Offerings
- Entertainment
- Stock or Financial Information
- News and Events
SSG can identify not only what type of signs to use but which distribution and content creation system is best
suited to your company's specific needs and budget.
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